Our attention span is shorter than it’s ever been before. During this time your main form of communication with your parish has been digital. You have just a few seconds to capture and keep your parishioners attention. Here are four simple tips to help you communicate effectively to your parishioners.
1. Strategize your communication.
- Make sure you know the “why” behind your communication so that you aren’t just creating and distributing content that won’t make sense to your parishioners. Come up with a strategy for all communication that needs to go out and plan to send it out accordingly.
2. Centralize all communication.
- Make sure your parishioners know where to look for all announcements and content. This could be a landing page on your website that has all of your communication content or on your church’s app. All communication needs to be easy to access for everyone.
3. Make sure your communication is simple.
- Most of the time it doesn’t take 15 sentences to explain what you are trying to say to your parishioners. Make sure you answer the basic questions of Who? What? When? Why? and How? Then leave it at that.
4. Make it clear.
- Make sure all of your parishioners will understand what you are trying to say. As a general rule keep all printed communication on a third-grade reading level. After you’ve written it make sure to have someone read through it to make sure they understand what you were saying.
Plan accordingly, make sure your parishioners know where to find communications from the parish, and make it simple and clear. These simple tips will keep your communication strong during this time. What are your best tips for communicating when not everyone is coming into the parish?